More about us
Each jewellery piece is as unique as the individual wearing it. We provide a highly personalised, ‘one of a kind’ client service.
Designs Unlimited’s founder, Lolita De Lange, has always been passionate about jewellery. Even as a child, Lolita was attracted to gemstones, shells and minerals. As a student at the University of the Free State, she worked part-time at HDL Jewellers in Bloemfontein and gained valuable experience in the jewellery retail industry.
Her passion and vision led to the inception of Designs Unlimited at the start of the millennium in 2000.
Lolita’s passion and love for people assures a personal relationship with every client, going far beyond business. Clients become treasured long-term acquaintances and friends, with personal understanding of their preferences ensuring that they acquire the perfect custom-made or selected piece.
Our philosophy
With jewellery ranging from elegant and stylish to ultramodern, Designs Unlimited caters for all jewellery styles and preferences. With passion, creativity and skill we take great care in sourcing the best quality materials from trustworthy sources and selects every item individually. Although some of the items are sourced and sold throughout world, Designs Unlimited is proudly South African owned. We make sure that each piece reflects the high standard in quality that Designs Unlimited prides itself by, before giving it the stamp of approval.
