Each jewellery piece is as unique as the individual wearing it. We provide a highly personalised, 'one of a kind' client service.

Designs Unlimited's founder, Lolita De Lange, has always been passionate about jewellery. Even as a child, Lolita was attracted to gemstones, shells and minerals. As a student at the University of the Free State, she worked part-time at HDL Jewellers in Bloemfontein and gained valuable experience in the jewellery retail industry.

Her passion and vision led to the inception of Designs Unlimited at the start of the millennium in 2000.

Lolita's passion and love for people assures a personal relationship with every client, going far beyond business. Clients become treasured long-term acquaintances and friends, with personal understanding of their preferences ensuring that they acquire the perfect custom-made or selected piece.